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Split Testing Tools - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

Industry: Service & Software

Published: 2024-01-11

Pages: 170 Pages

Report ld: 2623259

Description
Table of Contents
Table of Figures
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Description
Table of Contents
Table of Figures
PDF Download

Description

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.

Split Testing Tools Market Size

M= millions and B=billions

The global market for Split Testing Tools was estimated to be worth US$ 696.6 million in 2023 and is forecast to a readjusted size of US$ 903.1 million by 2030 with a CAGR of 3.7% during the forecast period 2024-2030
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.

Report Scope
This report aims to provide a comprehensive presentation of the global market for Split Testing Tools, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Split Testing Tools by region & country, by Type, and by Application.

The Split Testing Tools market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Split Testing Tools.

Market Segmentation

Report Metric
Details
Report Title
Split Testing Tools - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Forecasted Market Size in 2030
US$ 903.1 million
CAGR(2024-2030)
3.7%
Market Size Available for Years
2019-2030
Global Split Testing Tools Companies Covered
Optimizely, VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshmarketer, Unbounce, Qubit, Monetate, Kameleoon, ScribbleLive (ion), Evergage, SiteSpect, Evolv Ascend, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg
Global Split Testing Tools Market, by Region
North America (U.S., Canada, Mexico)

Europe (Germany, France, UK, Italy, etc.)

Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)

South America (Brazil, etc.)

Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Split Testing Tools Market, Segment by Type
Web Based

Cloud Based
Global Split Testing Tools Market, Segment by Application
Large Enterprises

SMEs
Forecast Units
USD million in value
Report Coverage
Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Split Testing Tools manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Split Testing Tools in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Split Testing Tools in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Table of Contents

 1 Market Overview
    1.1 Split Testing Tools Product Introduction
    1.2 Global Split Testing Tools Market Size Forecast
    1.3 Split Testing Tools Market Trends & Drivers
        1.3.1 Split Testing Tools Industry Trends
        1.3.2 Split Testing Tools Market Drivers & Opportunity
        1.3.3 Split Testing Tools Market Challenges
        1.3.4 Split Testing Tools Market Restraints
    1.4 Assumptions and Limitations
    1.5 Study Objectives
    1.6 Years Considered

 2 Competitive Analysis by Company
    2.1 Global Split Testing Tools Players Revenue Ranking (2023)
    2.2 Global Split Testing Tools Revenue by Company (2019-2024)
    2.3 Key Companies Split Testing Tools Manufacturing Base Distribution and Headquarters
    2.4 Key Companies Split Testing Tools Product Offered
    2.5 Key Companies Time to Begin Mass Production of Split Testing Tools
    2.6 Split Testing Tools Market Competitive Analysis
        2.6.1 Split Testing Tools Market Concentration Rate (2019-2024)
        2.6.2 Global 5 and 10 Largest Companies by Split Testing Tools Revenue in 2023
        2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Split Testing Tools as of 2023)
    2.7 Mergers & Acquisitions, Expansion

 3 Segmentation by Type
    3.1 Introduction by Type
        3.1.1 Web Based
        3.1.2 Cloud Based
    3.2 Global Split Testing Tools Sales Value by Type
        3.2.1 Global Split Testing Tools Sales Value by Type (2019 VS 2023 VS 2030)
        3.2.2 Global Split Testing Tools Sales Value, by Type (2019-2030)
        3.2.3 Global Split Testing Tools Sales Value, by Type (%) (2019-2030)

 4 Segmentation by Application
    4.1 Introduction by Application
        4.1.1 Large Enterprises
        4.1.2 SMEs
    4.2 Global Split Testing Tools Sales Value by Application
        4.2.1 Global Split Testing Tools Sales Value by Application (2019 VS 2023 VS 2030)
        4.2.2 Global Split Testing Tools Sales Value, by Application (2019-2030)
        4.2.3 Global Split Testing Tools Sales Value, by Application (%) (2019-2030)

 5 Segmentation by Region
    5.1 Global Split Testing Tools Sales Value by Region
        5.1.1 Global Split Testing Tools Sales Value by Region: 2019 VS 2023 VS 2030
        5.1.2 Global Split Testing Tools Sales Value by Region (2019-2024)
        5.1.3 Global Split Testing Tools Sales Value by Region (2025-2030)
        5.1.4 Global Split Testing Tools Sales Value by Region (%), (2019-2030)
    5.2 North America
        5.2.1 North America Split Testing Tools Sales Value, 2019-2030
        5.2.2 North America Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    5.3 Europe
        5.3.1 Europe Split Testing Tools Sales Value, 2019-2030
        5.3.2 Europe Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    5.4 Asia Pacific
        5.4.1 Asia Pacific Split Testing Tools Sales Value, 2019-2030
        5.4.2 Asia Pacific Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    5.5 South America
        5.5.1 South America Split Testing Tools Sales Value, 2019-2030
        5.5.2 South America Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    5.6 Middle East & Africa
        5.6.1 Middle East & Africa Split Testing Tools Sales Value, 2019-2030
        5.6.2 Middle East & Africa Split Testing Tools Sales Value by Country (%), 2023 VS 2030

 6 Segmentation by Key Countries/Regions
    6.1 Key Countries/Regions Split Testing Tools Sales Value Growth Trends, 2019 VS 2023 VS 2030
    6.2 Key Countries/Regions Split Testing Tools Sales Value
    6.3 United States
        6.3.1 United States Split Testing Tools Sales Value, 2019-2030
        6.3.2 United States Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.3.3 United States Split Testing Tools Sales Value by Application, 2023 VS 2030
    6.4 Europe
        6.4.1 Europe Split Testing Tools Sales Value, 2019-2030
        6.4.2 Europe Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.4.3 Europe Split Testing Tools Sales Value by Application, 2023 VS 2030
    6.5 China
        6.5.1 China Split Testing Tools Sales Value, 2019-2030
        6.5.2 China Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.5.3 China Split Testing Tools Sales Value by Application, 2023 VS 2030
    6.6 Japan
        6.6.1 Japan Split Testing Tools Sales Value, 2019-2030
        6.6.2 Japan Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.6.3 Japan Split Testing Tools Sales Value by Application, 2023 VS 2030
    6.7 South Korea
        6.7.1 South Korea Split Testing Tools Sales Value, 2019-2030
        6.7.2 South Korea Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.7.3 South Korea Split Testing Tools Sales Value by Application, 2023 VS 2030
    6.8 Southeast Asia
        6.8.1 Southeast Asia Split Testing Tools Sales Value, 2019-2030
        6.8.2 Southeast Asia Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.8.3 Southeast Asia Split Testing Tools Sales Value by Application, 2023 VS 2030
    6.9 India
        6.9.1 India Split Testing Tools Sales Value, 2019-2030
        6.9.2 India Split Testing Tools Sales Value by Type (%), 2023 VS 2030
        6.9.3 India Split Testing Tools Sales Value by Application, 2023 VS 2030

 7 Company Profiles
    7.1 Optimizely
        7.1.1 Optimizely Profile
        7.1.2 Optimizely Main Business
        7.1.3 Optimizely Split Testing Tools Products, Services and Solutions
        7.1.4 Optimizely Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.1.5 Optimizely Recent Developments
    7.2 VWO
        7.2.1 VWO Profile
        7.2.2 VWO Main Business
        7.2.3 VWO Split Testing Tools Products, Services and Solutions
        7.2.4 VWO Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.2.5 VWO Recent Developments
    7.3 AB Tasty
        7.3.1 AB Tasty Profile
        7.3.2 AB Tasty Main Business
        7.3.3 AB Tasty Split Testing Tools Products, Services and Solutions
        7.3.4 AB Tasty Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.3.5 Instapage Recent Developments
    7.4 Instapage
        7.4.1 Instapage Profile
        7.4.2 Instapage Main Business
        7.4.3 Instapage Split Testing Tools Products, Services and Solutions
        7.4.4 Instapage Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.4.5 Instapage Recent Developments
    7.5 Dynamic Yield
        7.5.1 Dynamic Yield Profile
        7.5.2 Dynamic Yield Main Business
        7.5.3 Dynamic Yield Split Testing Tools Products, Services and Solutions
        7.5.4 Dynamic Yield Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.5.5 Dynamic Yield Recent Developments
    7.6 Adobe
        7.6.1 Adobe Profile
        7.6.2 Adobe Main Business
        7.6.3 Adobe Split Testing Tools Products, Services and Solutions
        7.6.4 Adobe Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.6.5 Adobe Recent Developments
    7.7 Freshmarketer
        7.7.1 Freshmarketer Profile
        7.7.2 Freshmarketer Main Business
        7.7.3 Freshmarketer Split Testing Tools Products, Services and Solutions
        7.7.4 Freshmarketer Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.7.5 Freshmarketer Recent Developments
    7.8 Unbounce
        7.8.1 Unbounce Profile
        7.8.2 Unbounce Main Business
        7.8.3 Unbounce Split Testing Tools Products, Services and Solutions
        7.8.4 Unbounce Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.8.5 Unbounce Recent Developments
    7.9 Qubit
        7.9.1 Qubit Profile
        7.9.2 Qubit Main Business
        7.9.3 Qubit Split Testing Tools Products, Services and Solutions
        7.9.4 Qubit Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.9.5 Qubit Recent Developments
    7.10 Monetate
        7.10.1 Monetate Profile
        7.10.2 Monetate Main Business
        7.10.3 Monetate Split Testing Tools Products, Services and Solutions
        7.10.4 Monetate Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.10.5 Monetate Recent Developments
    7.11 Kameleoon
        7.11.1 Kameleoon Profile
        7.11.2 Kameleoon Main Business
        7.11.3 Kameleoon Split Testing Tools Products, Services and Solutions
        7.11.4 Kameleoon Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.11.5 Kameleoon Recent Developments
    7.12 ScribbleLive (ion)
        7.12.1 ScribbleLive (ion) Profile
        7.12.2 ScribbleLive (ion) Main Business
        7.12.3 ScribbleLive (ion) Split Testing Tools Products, Services and Solutions
        7.12.4 ScribbleLive (ion) Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.12.5 ScribbleLive (ion) Recent Developments
    7.13 Evergage
        7.13.1 Evergage Profile
        7.13.2 Evergage Main Business
        7.13.3 Evergage Split Testing Tools Products, Services and Solutions
        7.13.4 Evergage Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.13.5 Evergage Recent Developments
    7.14 SiteSpect
        7.14.1 SiteSpect Profile
        7.14.2 SiteSpect Main Business
        7.14.3 SiteSpect Split Testing Tools Products, Services and Solutions
        7.14.4 SiteSpect Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.14.5 SiteSpect Recent Developments
    7.15 Evolv Ascend
        7.15.1 Evolv Ascend Profile
        7.15.2 Evolv Ascend Main Business
        7.15.3 Evolv Ascend Split Testing Tools Products, Services and Solutions
        7.15.4 Evolv Ascend Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.15.5 Evolv Ascend Recent Developments
    7.16 Omniconvert
        7.16.1 Omniconvert Profile
        7.16.2 Omniconvert Main Business
        7.16.3 Omniconvert Split Testing Tools Products, Services and Solutions
        7.16.4 Omniconvert Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.16.5 Omniconvert Recent Developments
    7.17 Convert
        7.17.1 Convert Profile
        7.17.2 Convert Main Business
        7.17.3 Convert Split Testing Tools Products, Services and Solutions
        7.17.4 Convert Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.17.5 Convert Recent Developments
    7.18 Landingi
        7.18.1 Landingi Profile
        7.18.2 Landingi Main Business
        7.18.3 Landingi Split Testing Tools Products, Services and Solutions
        7.18.4 Landingi Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.18.5 Landingi Recent Developments
    7.19 NotifyVisitors
        7.19.1 NotifyVisitors Profile
        7.19.2 NotifyVisitors Main Business
        7.19.3 NotifyVisitors Split Testing Tools Products, Services and Solutions
        7.19.4 NotifyVisitors Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.19.5 NotifyVisitors Recent Developments
    7.20 Crazy Egg
        7.20.1 Crazy Egg Profile
        7.20.2 Crazy Egg Main Business
        7.20.3 Crazy Egg Split Testing Tools Products, Services and Solutions
        7.20.4 Crazy Egg Split Testing Tools Revenue (US$ Million) & (2019-2024)
        7.20.5 Crazy Egg Recent Developments

 8 Industry Chain Analysis
    8.1 Split Testing Tools Industrial Chain
    8.2 Split Testing Tools Upstream Analysis
        8.2.1 Key Raw Materials
        8.2.2 Raw Materials Key Suppliers
        8.2.3 Manufacturing Cost Structure
    8.3 Midstream Analysis
    8.4 Downstream Analysis (Customers Analysis)
    8.5 Sales Model and Sales Channels
        8.5.1 Split Testing Tools Sales Model
        8.5.2 Sales Channel
        8.5.3 Split Testing Tools Distributors

 9 Research Findings and Conclusion

 10 Appendix
    10.1 Research Methodology
        10.1.1 Methodology/Research Approach
        10.1.2 Data Source
    10.2 Author Details
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Split Testing Tools Market Trends
    Table 2. Split Testing Tools Market Drivers & Opportunity
    Table 3. Split Testing Tools Market Challenges
    Table 4. Split Testing Tools Market Restraints
    Table 5. Global Split Testing Tools Revenue by Company (2019-2024) & (US$ Million)
    Table 6. Global Split Testing Tools Revenue Market Share by Company (2019-2024)
    Table 7. Key Companies Split Testing Tools Manufacturing Base Distribution and Headquarters
    Table 8. Key Companies Split Testing Tools Product Type
    Table 9. Key Companies Time to Begin Mass Production of Split Testing Tools
    Table 10. Global Split Testing Tools Companies Market Concentration Ratio (CR5 and HHI)
    Table 11. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Split Testing Tools as of 2023)
    Table 12. Mergers & Acquisitions, Expansion Plans
    Table 13. Global Split Testing Tools Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Million)
    Table 14. Global Split Testing Tools Sales Value by Type (2019-2024) & (US$ Million)
    Table 15. Global Split Testing Tools Sales Value by Type (2025-2030) & (US$ Million)
    Table 16. Global Split Testing Tools Sales Market Share in Value by Type (2019-2024) & (%)
    Table 17. Global Split Testing Tools Sales Market Share in Value by Type (2025-2030) & (%)
    Table 18. Global Split Testing Tools Sales Value by Application: 2019 VS 2023 VS 2030 (US$ Million)
    Table 19. Global Split Testing Tools Sales Value by Application (2019-2024) & (US$ Million)
    Table 20. Global Split Testing Tools Sales Value by Application (2025-2030) & (US$ Million)
    Table 21. Global Split Testing Tools Sales Market Share in Value by Application (2019-2024) & (%)
    Table 22. Global Split Testing Tools Sales Market Share in Value by Application (2025-2030) & (%)
    Table 23. Global Split Testing Tools Sales Value by Region: 2019 VS 2023 VS 2030 (US$ Million)
    Table 24. Global Split Testing Tools Sales Value by Region (2019-2024) & (US$ Million)
    Table 25. Global Split Testing Tools Sales Value by Region (2025-2030) & (US$ Million)
    Table 26. Global Split Testing Tools Sales Value by Region (2019-2024) & (%)
    Table 27. Global Split Testing Tools Sales Value by Region (2025-2030) & (%)
    Table 28. Key Countries/Regions Split Testing Tools Sales Value Growth Trends, (US$ Million): 2019 VS 2023 VS 2030
    Table 29. Key Countries/Regions Split Testing Tools Sales Value, (2019-2024) & (US$ Million)
    Table 30. Key Countries/Regions Split Testing Tools Sales Value, (2025-2030) & (US$ Million)
    Table 31. Optimizely Basic Information List
    Table 32. Optimizely Description and Business Overview
    Table 33. Optimizely Split Testing Tools Products, Services and Solutions
    Table 34. Revenue (US$ Million) in Split Testing Tools Business of Optimizely (2019-2024)
    Table 35. Optimizely Recent Developments
    Table 36. VWO Basic Information List
    Table 37. VWO Description and Business Overview
    Table 38. VWO Split Testing Tools Products, Services and Solutions
    Table 39. Revenue (US$ Million) in Split Testing Tools Business of VWO (2019-2024)
    Table 40. VWO Recent Developments
    Table 41. AB Tasty Basic Information List
    Table 42. AB Tasty Description and Business Overview
    Table 43. AB Tasty Split Testing Tools Products, Services and Solutions
    Table 44. Revenue (US$ Million) in Split Testing Tools Business of AB Tasty (2019-2024)
    Table 45. AB Tasty Recent Developments
    Table 46. Instapage Basic Information List
    Table 47. Instapage Description and Business Overview
    Table 48. Instapage Split Testing Tools Products, Services and Solutions
    Table 49. Revenue (US$ Million) in Split Testing Tools Business of Instapage (2019-2024)
    Table 50. Instapage Recent Developments
    Table 51. Dynamic Yield Basic Information List
    Table 52. Dynamic Yield Description and Business Overview
    Table 53. Dynamic Yield Split Testing Tools Products, Services and Solutions
    Table 54. Revenue (US$ Million) in Split Testing Tools Business of Dynamic Yield (2019-2024)
    Table 55. Dynamic Yield Recent Developments
    Table 56. Adobe Basic Information List
    Table 57. Adobe Description and Business Overview
    Table 58. Adobe Split Testing Tools Products, Services and Solutions
    Table 59. Revenue (US$ Million) in Split Testing Tools Business of Adobe (2019-2024)
    Table 60. Adobe Recent Developments
    Table 61. Freshmarketer Basic Information List
    Table 62. Freshmarketer Description and Business Overview
    Table 63. Freshmarketer Split Testing Tools Products, Services and Solutions
    Table 64. Revenue (US$ Million) in Split Testing Tools Business of Freshmarketer (2019-2024)
    Table 65. Freshmarketer Recent Developments
    Table 66. Unbounce Basic Information List
    Table 67. Unbounce Description and Business Overview
    Table 68. Unbounce Split Testing Tools Products, Services and Solutions
    Table 69. Revenue (US$ Million) in Split Testing Tools Business of Unbounce (2019-2024)
    Table 70. Unbounce Recent Developments
    Table 71. Qubit Basic Information List
    Table 72. Qubit Description and Business Overview
    Table 73. Qubit Split Testing Tools Products, Services and Solutions
    Table 74. Revenue (US$ Million) in Split Testing Tools Business of Qubit (2019-2024)
    Table 75. Qubit Recent Developments
    Table 76. Monetate Basic Information List
    Table 77. Monetate Description and Business Overview
    Table 78. Monetate Split Testing Tools Products, Services and Solutions
    Table 79. Revenue (US$ Million) in Split Testing Tools Business of Monetate (2019-2024)
    Table 80. Monetate Recent Developments
    Table 81. Kameleoon Basic Information List
    Table 82. Kameleoon Description and Business Overview
    Table 83. Kameleoon Split Testing Tools Products, Services and Solutions
    Table 84. Revenue (US$ Million) in Split Testing Tools Business of Kameleoon (2019-2024)
    Table 85. Kameleoon Recent Developments
    Table 86. ScribbleLive (ion) Basic Information List
    Table 87. ScribbleLive (ion) Description and Business Overview
    Table 88. ScribbleLive (ion) Split Testing Tools Products, Services and Solutions
    Table 89. Revenue (US$ Million) in Split Testing Tools Business of ScribbleLive (ion) (2019-2024)
    Table 90. ScribbleLive (ion) Recent Developments
    Table 91. Evergage Basic Information List
    Table 92. Evergage Description and Business Overview
    Table 93. Evergage Split Testing Tools Products, Services and Solutions
    Table 94. Revenue (US$ Million) in Split Testing Tools Business of Evergage (2019-2024)
    Table 95. Evergage Recent Developments
    Table 96. SiteSpect Basic Information List
    Table 97. SiteSpect Description and Business Overview
    Table 98. SiteSpect Split Testing Tools Products, Services and Solutions
    Table 99. Revenue (US$ Million) in Split Testing Tools Business of SiteSpect (2019-2024)
    Table 100. SiteSpect Recent Developments
    Table 101. Evolv Ascend Basic Information List
    Table 102. Evolv Ascend Description and Business Overview
    Table 103. Evolv Ascend Split Testing Tools Products, Services and Solutions
    Table 104. Revenue (US$ Million) in Split Testing Tools Business of Evolv Ascend (2019-2024)
    Table 105. Evolv Ascend Recent Developments
    Table 106. Omniconvert Basic Information List
    Table 107. Omniconvert Description and Business Overview
    Table 108. Omniconvert Split Testing Tools Products, Services and Solutions
    Table 109. Revenue (US$ Million) in Split Testing Tools Business of Omniconvert (2019-2024)
    Table 110. Omniconvert Recent Developments
    Table 111. Convert Basic Information List
    Table 112. Convert Description and Business Overview
    Table 113. Convert Split Testing Tools Products, Services and Solutions
    Table 114. Revenue (US$ Million) in Split Testing Tools Business of Convert (2019-2024)
    Table 115. Convert Recent Developments
    Table 116. Landingi Basic Information List
    Table 117. Landingi Description and Business Overview
    Table 118. Landingi Split Testing Tools Products, Services and Solutions
    Table 119. Revenue (US$ Million) in Split Testing Tools Business of Landingi (2019-2024)
    Table 120. Landingi Recent Developments
    Table 121. NotifyVisitors Basic Information List
    Table 122. NotifyVisitors Description and Business Overview
    Table 123. NotifyVisitors Split Testing Tools Products, Services and Solutions
    Table 124. Revenue (US$ Million) in Split Testing Tools Business of NotifyVisitors (2019-2024)
    Table 125. NotifyVisitors Recent Developments
    Table 126. Crazy Egg Basic Information List
    Table 127. Crazy Egg Description and Business Overview
    Table 128. Crazy Egg Split Testing Tools Products, Services and Solutions
    Table 129. Revenue (US$ Million) in Split Testing Tools Business of Crazy Egg (2019-2024)
    Table 130. Crazy Egg Recent Developments
    Table 131. Key Raw Materials Lists
    Table 132. Raw Materials Key Suppliers Lists
    Table 133. Split Testing Tools Downstream Customers
    Table 134. Split Testing Tools Distributors List
    Table 135. Research Programs/Design for This Report
    Table 136. Key Data Information from Secondary Sources
    Table 137. Key Data Information from Primary Sources
    Table 138. Business Unit and Senior & Team Lead Analysts
List of Figures
    Figure 1. Split Testing Tools Product Picture
    Figure 2. Global Split Testing Tools Sales Value, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 3. Global Split Testing Tools Sales Value (2019-2030) & (US$ Million)
    Figure 4. Split Testing Tools Report Years Considered
    Figure 5. Global Split Testing Tools Players Revenue Ranking (2023) & (US$ Million)
    Figure 6. The 5 and 10 Largest Manufacturers in the World: Market Share by Split Testing Tools Revenue in 2023
    Figure 7. Split Testing Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023
    Figure 8. Web Based Picture
    Figure 9. Cloud Based Picture
    Figure 10. Global Split Testing Tools Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million)
    Figure 11. Global Split Testing Tools Sales Value Market Share by Type, 2023 & 2030
    Figure 12. Product Picture of Large Enterprises
    Figure 13. Product Picture of SMEs
    Figure 14. Global Split Testing Tools Sales Value by Application (2019 VS 2023 VS 2030) & (US$ Million)
    Figure 15. Global Split Testing Tools Sales Value Market Share by Application, 2023 & 2030
    Figure 16. North America Split Testing Tools Sales Value (2019-2030) & (US$ Million)
    Figure 17. North America Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    Figure 18. Europe Split Testing Tools Sales Value (2019-2030) & (US$ Million)
    Figure 19. Europe Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    Figure 20. Asia Pacific Split Testing Tools Sales Value (2019-2030) & (US$ Million)
    Figure 21. Asia Pacific Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    Figure 22. South America Split Testing Tools Sales Value (2019-2030) & (US$ Million)
    Figure 23. South America Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    Figure 24. Middle East & Africa Split Testing Tools Sales Value (2019-2030) & (US$ Million)
    Figure 25. Middle East & Africa Split Testing Tools Sales Value by Country (%), 2023 VS 2030
    Figure 26. Key Countries/Regions Split Testing Tools Sales Value (%), (2019-2030)
    Figure 27. United States Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 28. United States Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 29. United States Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 30. Europe Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 31. Europe Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 32. Europe Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 33. China Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 34. China Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 35. China Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 36. Japan Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 37. Japan Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 38. Japan Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 39. South Korea Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 40. South Korea Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 41. South Korea Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 42. Southeast Asia Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 43. Southeast Asia Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 44. Southeast Asia Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 45. India Split Testing Tools Sales Value, (2019-2030) & (US$ Million)
    Figure 46. India Split Testing Tools Sales Value by Type (%), 2023 VS 2030
    Figure 47. India Split Testing Tools Sales Value by Application (%), 2023 VS 2030
    Figure 48. Split Testing Tools Industrial Chain
    Figure 49. Split Testing Tools Manufacturing Cost Structure
    Figure 50. Channels of Distribution (Direct Sales, and Distribution)
    Figure 51. Bottom-up and Top-down Approaches for This Report
    Figure 52. Data Triangulation

Description

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.

The global market for Split Testing Tools was estimated to be worth US$ 696.6 million in 2023 and is forecast to a readjusted size of US$ 903.1 million by 2030 with a CAGR of 3.7% during the forecast period 2024-2030
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.

Report Scope
This report aims to provide a comprehensive presentation of the global market for Split Testing Tools, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Split Testing Tools by region & country, by Type, and by Application.

The Split Testing Tools market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Split Testing Tools.

Market Segmentation