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Smart Advertising - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

Industry: Service & Software

Published: 2024-01-11

Pages: 104 Pages

Report ld: 2622669

Description
Table of Contents
Table of Figures
PDF Download

Description
Table of Contents
Table of Figures
PDF Download

Description

Smart advertising is rapidly gaining popularity and is emerging as one of the most preferred forms of advertising for enterprises across multiple industry verticals such as automotive, gaming, entertainment, consumer goods, and electronics. Compared to other conventional forms of advertising, smart advertising enables marketers to effectively target audience based on multiple attributes related to interests, age, and location, among others, thereby increasing user engagement. Smart advertising combines three technologies: immersive media, device motion, and AI, which work together to help companies initiate and improve their customer engagement and help advertisers to drive consumers to the company’s special promotion page or an online store, among other things. Smart advertisement dynamically reacts to its environment by receiving and sending data over an information network and plays a significant role in inciting consumer interest and increasing the conversion rate for the company.

The global market for Smart Advertising was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.

North American market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Europe market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global key companies of Smart Advertising include Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City and Changing Environments, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.

Report Scope
This report aims to provide a comprehensive presentation of the global market for Smart Advertising, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Smart Advertising by region & country, by Type, and by Application.

The Smart Advertising market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Advertising.

Market Segmentation

Report Metric
Details
Report Title
Smart Advertising - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global Smart Advertising Companies Covered
Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City, Changing Environments, Captivate
Global Smart Advertising Market, by Region
North America (U.S., Canada, Mexico)

Europe (Germany, France, UK, Italy, etc.)

Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)

South America (Brazil, etc.)

Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Smart Advertising Market, Segment by Type
Hardware

Software

Services
Global Smart Advertising Market, Segment by Application
Corporate

Government

Education

Others
Forecast Units
USD million in value
Report Coverage
Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Smart Advertising manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Smart Advertising in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Smart Advertising in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Table of Contents

 1 Market Overview
    1.1 Smart Advertising Product Introduction
    1.2 Global Smart Advertising Market Size Forecast
    1.3 Smart Advertising Market Trends & Drivers
        1.3.1 Smart Advertising Industry Trends
        1.3.2 Smart Advertising Market Drivers & Opportunity
        1.3.3 Smart Advertising Market Challenges
        1.3.4 Smart Advertising Market Restraints
    1.4 Assumptions and Limitations
    1.5 Study Objectives
    1.6 Years Considered

 2 Competitive Analysis by Company
    2.1 Global Smart Advertising Players Revenue Ranking (2023)
    2.2 Global Smart Advertising Revenue by Company (2019-2024)
    2.3 Key Companies Smart Advertising Manufacturing Base Distribution and Headquarters
    2.4 Key Companies Smart Advertising Product Offered
    2.5 Key Companies Time to Begin Mass Production of Smart Advertising
    2.6 Smart Advertising Market Competitive Analysis
        2.6.1 Smart Advertising Market Concentration Rate (2019-2024)
        2.6.2 Global 5 and 10 Largest Companies by Smart Advertising Revenue in 2023
        2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Advertising as of 2023)
    2.7 Mergers & Acquisitions, Expansion

 3 Segmentation by Type
    3.1 Introduction by Type
        3.1.1 Hardware
        3.1.2 Software
        3.1.3 Services
    3.2 Global Smart Advertising Sales Value by Type
        3.2.1 Global Smart Advertising Sales Value by Type (2019 VS 2023 VS 2030)
        3.2.2 Global Smart Advertising Sales Value, by Type (2019-2030)
        3.2.3 Global Smart Advertising Sales Value, by Type (%) (2019-2030)

 4 Segmentation by Application
    4.1 Introduction by Application
        4.1.1 Corporate
        4.1.2 Government
        4.1.3 Education
        4.1.4 Others
    4.2 Global Smart Advertising Sales Value by Application
        4.2.1 Global Smart Advertising Sales Value by Application (2019 VS 2023 VS 2030)
        4.2.2 Global Smart Advertising Sales Value, by Application (2019-2030)
        4.2.3 Global Smart Advertising Sales Value, by Application (%) (2019-2030)

 5 Segmentation by Region
    5.1 Global Smart Advertising Sales Value by Region
        5.1.1 Global Smart Advertising Sales Value by Region: 2019 VS 2023 VS 2030
        5.1.2 Global Smart Advertising Sales Value by Region (2019-2024)
        5.1.3 Global Smart Advertising Sales Value by Region (2025-2030)
        5.1.4 Global Smart Advertising Sales Value by Region (%), (2019-2030)
    5.2 North America
        5.2.1 North America Smart Advertising Sales Value, 2019-2030
        5.2.2 North America Smart Advertising Sales Value by Country (%), 2023 VS 2030
    5.3 Europe
        5.3.1 Europe Smart Advertising Sales Value, 2019-2030
        5.3.2 Europe Smart Advertising Sales Value by Country (%), 2023 VS 2030
    5.4 Asia Pacific
        5.4.1 Asia Pacific Smart Advertising Sales Value, 2019-2030
        5.4.2 Asia Pacific Smart Advertising Sales Value by Country (%), 2023 VS 2030
    5.5 South America
        5.5.1 South America Smart Advertising Sales Value, 2019-2030
        5.5.2 South America Smart Advertising Sales Value by Country (%), 2023 VS 2030
    5.6 Middle East & Africa
        5.6.1 Middle East & Africa Smart Advertising Sales Value, 2019-2030
        5.6.2 Middle East & Africa Smart Advertising Sales Value by Country (%), 2023 VS 2030

 6 Segmentation by Key Countries/Regions
    6.1 Key Countries/Regions Smart Advertising Sales Value Growth Trends, 2019 VS 2023 VS 2030
    6.2 Key Countries/Regions Smart Advertising Sales Value
    6.3 United States
        6.3.1 United States Smart Advertising Sales Value, 2019-2030
        6.3.2 United States Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.3.3 United States Smart Advertising Sales Value by Application, 2023 VS 2030
    6.4 Europe
        6.4.1 Europe Smart Advertising Sales Value, 2019-2030
        6.4.2 Europe Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.4.3 Europe Smart Advertising Sales Value by Application, 2023 VS 2030
    6.5 China
        6.5.1 China Smart Advertising Sales Value, 2019-2030
        6.5.2 China Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.5.3 China Smart Advertising Sales Value by Application, 2023 VS 2030
    6.6 Japan
        6.6.1 Japan Smart Advertising Sales Value, 2019-2030
        6.6.2 Japan Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.6.3 Japan Smart Advertising Sales Value by Application, 2023 VS 2030
    6.7 South Korea
        6.7.1 South Korea Smart Advertising Sales Value, 2019-2030
        6.7.2 South Korea Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.7.3 South Korea Smart Advertising Sales Value by Application, 2023 VS 2030
    6.8 Southeast Asia
        6.8.1 Southeast Asia Smart Advertising Sales Value, 2019-2030
        6.8.2 Southeast Asia Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.8.3 Southeast Asia Smart Advertising Sales Value by Application, 2023 VS 2030
    6.9 India
        6.9.1 India Smart Advertising Sales Value, 2019-2030
        6.9.2 India Smart Advertising Sales Value by Type (%), 2023 VS 2030
        6.9.3 India Smart Advertising Sales Value by Application, 2023 VS 2030

 7 Company Profiles
    7.1 Lamar Advertising Company
        7.1.1 Lamar Advertising Company Profile
        7.1.2 Lamar Advertising Company Main Business
        7.1.3 Lamar Advertising Company Smart Advertising Products, Services and Solutions
        7.1.4 Lamar Advertising Company Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.1.5 Lamar Advertising Company Recent Developments
    7.2 OUTFRONT Media
        7.2.1 OUTFRONT Media Profile
        7.2.2 OUTFRONT Media Main Business
        7.2.3 OUTFRONT Media Smart Advertising Products, Services and Solutions
        7.2.4 OUTFRONT Media Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.2.5 OUTFRONT Media Recent Developments
    7.3 CIVIQ Smartscapes
        7.3.1 CIVIQ Smartscapes Profile
        7.3.2 CIVIQ Smartscapes Main Business
        7.3.3 CIVIQ Smartscapes Smart Advertising Products, Services and Solutions
        7.3.4 CIVIQ Smartscapes Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.3.5 Clear Channel Outdoor Holdings Recent Developments
    7.4 Clear Channel Outdoor Holdings
        7.4.1 Clear Channel Outdoor Holdings Profile
        7.4.2 Clear Channel Outdoor Holdings Main Business
        7.4.3 Clear Channel Outdoor Holdings Smart Advertising Products, Services and Solutions
        7.4.4 Clear Channel Outdoor Holdings Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.4.5 Clear Channel Outdoor Holdings Recent Developments
    7.5 Exterion Media
        7.5.1 Exterion Media Profile
        7.5.2 Exterion Media Main Business
        7.5.3 Exterion Media Smart Advertising Products, Services and Solutions
        7.5.4 Exterion Media Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.5.5 Exterion Media Recent Developments
    7.6 JCDecaux Group
        7.6.1 JCDecaux Group Profile
        7.6.2 JCDecaux Group Main Business
        7.6.3 JCDecaux Group Smart Advertising Products, Services and Solutions
        7.6.4 JCDecaux Group Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.6.5 JCDecaux Group Recent Developments
    7.7 Intersection
        7.7.1 Intersection Profile
        7.7.2 Intersection Main Business
        7.7.3 Intersection Smart Advertising Products, Services and Solutions
        7.7.4 Intersection Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.7.5 Intersection Recent Developments
    7.8 IKE Smart City
        7.8.1 IKE Smart City Profile
        7.8.2 IKE Smart City Main Business
        7.8.3 IKE Smart City Smart Advertising Products, Services and Solutions
        7.8.4 IKE Smart City Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.8.5 IKE Smart City Recent Developments
    7.9 Changing Environments
        7.9.1 Changing Environments Profile
        7.9.2 Changing Environments Main Business
        7.9.3 Changing Environments Smart Advertising Products, Services and Solutions
        7.9.4 Changing Environments Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.9.5 Changing Environments Recent Developments
    7.10 Captivate
        7.10.1 Captivate Profile
        7.10.2 Captivate Main Business
        7.10.3 Captivate Smart Advertising Products, Services and Solutions
        7.10.4 Captivate Smart Advertising Revenue (US$ Million) & (2019-2024)
        7.10.5 Captivate Recent Developments

 8 Industry Chain Analysis
    8.1 Smart Advertising Industrial Chain
    8.2 Smart Advertising Upstream Analysis
        8.2.1 Key Raw Materials
        8.2.2 Raw Materials Key Suppliers
        8.2.3 Manufacturing Cost Structure
    8.3 Midstream Analysis
    8.4 Downstream Analysis (Customers Analysis)
    8.5 Sales Model and Sales Channels
        8.5.1 Smart Advertising Sales Model
        8.5.2 Sales Channel
        8.5.3 Smart Advertising Distributors

 9 Research Findings and Conclusion

 10 Appendix
    10.1 Research Methodology
        10.1.1 Methodology/Research Approach
        10.1.2 Data Source
    10.2 Author Details
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Smart Advertising Market Trends
    Table 2. Smart Advertising Market Drivers & Opportunity
    Table 3. Smart Advertising Market Challenges
    Table 4. Smart Advertising Market Restraints
    Table 5. Global Smart Advertising Revenue by Company (2019-2024) & (US$ Million)
    Table 6. Global Smart Advertising Revenue Market Share by Company (2019-2024)
    Table 7. Key Companies Smart Advertising Manufacturing Base Distribution and Headquarters
    Table 8. Key Companies Smart Advertising Product Type
    Table 9. Key Companies Time to Begin Mass Production of Smart Advertising
    Table 10. Global Smart Advertising Companies Market Concentration Ratio (CR5 and HHI)
    Table 11. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Advertising as of 2023)
    Table 12. Mergers & Acquisitions, Expansion Plans
    Table 13. Global Smart Advertising Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Million)
    Table 14. Global Smart Advertising Sales Value by Type (2019-2024) & (US$ Million)
    Table 15. Global Smart Advertising Sales Value by Type (2025-2030) & (US$ Million)
    Table 16. Global Smart Advertising Sales Market Share in Value by Type (2019-2024) & (%)
    Table 17. Global Smart Advertising Sales Market Share in Value by Type (2025-2030) & (%)
    Table 18. Global Smart Advertising Sales Value by Application: 2019 VS 2023 VS 2030 (US$ Million)
    Table 19. Global Smart Advertising Sales Value by Application (2019-2024) & (US$ Million)
    Table 20. Global Smart Advertising Sales Value by Application (2025-2030) & (US$ Million)
    Table 21. Global Smart Advertising Sales Market Share in Value by Application (2019-2024) & (%)
    Table 22. Global Smart Advertising Sales Market Share in Value by Application (2025-2030) & (%)
    Table 23. Global Smart Advertising Sales Value by Region: 2019 VS 2023 VS 2030 (US$ Million)
    Table 24. Global Smart Advertising Sales Value by Region (2019-2024) & (US$ Million)
    Table 25. Global Smart Advertising Sales Value by Region (2025-2030) & (US$ Million)
    Table 26. Global Smart Advertising Sales Value by Region (2019-2024) & (%)
    Table 27. Global Smart Advertising Sales Value by Region (2025-2030) & (%)
    Table 28. Key Countries/Regions Smart Advertising Sales Value Growth Trends, (US$ Million): 2019 VS 2023 VS 2030
    Table 29. Key Countries/Regions Smart Advertising Sales Value, (2019-2024) & (US$ Million)
    Table 30. Key Countries/Regions Smart Advertising Sales Value, (2025-2030) & (US$ Million)
    Table 31. Lamar Advertising Company Basic Information List
    Table 32. Lamar Advertising Company Description and Business Overview
    Table 33. Lamar Advertising Company Smart Advertising Products, Services and Solutions
    Table 34. Revenue (US$ Million) in Smart Advertising Business of Lamar Advertising Company (2019-2024)
    Table 35. Lamar Advertising Company Recent Developments
    Table 36. OUTFRONT Media Basic Information List
    Table 37. OUTFRONT Media Description and Business Overview
    Table 38. OUTFRONT Media Smart Advertising Products, Services and Solutions
    Table 39. Revenue (US$ Million) in Smart Advertising Business of OUTFRONT Media (2019-2024)
    Table 40. OUTFRONT Media Recent Developments
    Table 41. CIVIQ Smartscapes Basic Information List
    Table 42. CIVIQ Smartscapes Description and Business Overview
    Table 43. CIVIQ Smartscapes Smart Advertising Products, Services and Solutions
    Table 44. Revenue (US$ Million) in Smart Advertising Business of CIVIQ Smartscapes (2019-2024)
    Table 45. CIVIQ Smartscapes Recent Developments
    Table 46. Clear Channel Outdoor Holdings Basic Information List
    Table 47. Clear Channel Outdoor Holdings Description and Business Overview
    Table 48. Clear Channel Outdoor Holdings Smart Advertising Products, Services and Solutions
    Table 49. Revenue (US$ Million) in Smart Advertising Business of Clear Channel Outdoor Holdings (2019-2024)
    Table 50. Clear Channel Outdoor Holdings Recent Developments
    Table 51. Exterion Media Basic Information List
    Table 52. Exterion Media Description and Business Overview
    Table 53. Exterion Media Smart Advertising Products, Services and Solutions
    Table 54. Revenue (US$ Million) in Smart Advertising Business of Exterion Media (2019-2024)
    Table 55. Exterion Media Recent Developments
    Table 56. JCDecaux Group Basic Information List
    Table 57. JCDecaux Group Description and Business Overview
    Table 58. JCDecaux Group Smart Advertising Products, Services and Solutions
    Table 59. Revenue (US$ Million) in Smart Advertising Business of JCDecaux Group (2019-2024)
    Table 60. JCDecaux Group Recent Developments
    Table 61. Intersection Basic Information List
    Table 62. Intersection Description and Business Overview
    Table 63. Intersection Smart Advertising Products, Services and Solutions
    Table 64. Revenue (US$ Million) in Smart Advertising Business of Intersection (2019-2024)
    Table 65. Intersection Recent Developments
    Table 66. IKE Smart City Basic Information List
    Table 67. IKE Smart City Description and Business Overview
    Table 68. IKE Smart City Smart Advertising Products, Services and Solutions
    Table 69. Revenue (US$ Million) in Smart Advertising Business of IKE Smart City (2019-2024)
    Table 70. IKE Smart City Recent Developments
    Table 71. Changing Environments Basic Information List
    Table 72. Changing Environments Description and Business Overview
    Table 73. Changing Environments Smart Advertising Products, Services and Solutions
    Table 74. Revenue (US$ Million) in Smart Advertising Business of Changing Environments (2019-2024)
    Table 75. Changing Environments Recent Developments
    Table 76. Captivate Basic Information List
    Table 77. Captivate Description and Business Overview
    Table 78. Captivate Smart Advertising Products, Services and Solutions
    Table 79. Revenue (US$ Million) in Smart Advertising Business of Captivate (2019-2024)
    Table 80. Captivate Recent Developments
    Table 81. Key Raw Materials Lists
    Table 82. Raw Materials Key Suppliers Lists
    Table 83. Smart Advertising Downstream Customers
    Table 84. Smart Advertising Distributors List
    Table 85. Research Programs/Design for This Report
    Table 86. Key Data Information from Secondary Sources
    Table 87. Key Data Information from Primary Sources
    Table 88. Business Unit and Senior & Team Lead Analysts
List of Figures
    Figure 1. Smart Advertising Product Picture
    Figure 2. Global Smart Advertising Sales Value, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 3. Global Smart Advertising Sales Value (2019-2030) & (US$ Million)
    Figure 4. Smart Advertising Report Years Considered
    Figure 5. Global Smart Advertising Players Revenue Ranking (2023) & (US$ Million)
    Figure 6. The 5 and 10 Largest Manufacturers in the World: Market Share by Smart Advertising Revenue in 2023
    Figure 7. Smart Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023
    Figure 8. Hardware Picture
    Figure 9. Software Picture
    Figure 10. Services Picture
    Figure 11. Global Smart Advertising Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million)
    Figure 12. Global Smart Advertising Sales Value Market Share by Type, 2023 & 2030
    Figure 13. Product Picture of Corporate
    Figure 14. Product Picture of Government
    Figure 15. Product Picture of Education
    Figure 16. Product Picture of Others
    Figure 17. Global Smart Advertising Sales Value by Application (2019 VS 2023 VS 2030) & (US$ Million)
    Figure 18. Global Smart Advertising Sales Value Market Share by Application, 2023 & 2030
    Figure 19. North America Smart Advertising Sales Value (2019-2030) & (US$ Million)
    Figure 20. North America Smart Advertising Sales Value by Country (%), 2023 VS 2030
    Figure 21. Europe Smart Advertising Sales Value (2019-2030) & (US$ Million)
    Figure 22. Europe Smart Advertising Sales Value by Country (%), 2023 VS 2030
    Figure 23. Asia Pacific Smart Advertising Sales Value (2019-2030) & (US$ Million)
    Figure 24. Asia Pacific Smart Advertising Sales Value by Country (%), 2023 VS 2030
    Figure 25. South America Smart Advertising Sales Value (2019-2030) & (US$ Million)
    Figure 26. South America Smart Advertising Sales Value by Country (%), 2023 VS 2030
    Figure 27. Middle East & Africa Smart Advertising Sales Value (2019-2030) & (US$ Million)
    Figure 28. Middle East & Africa Smart Advertising Sales Value by Country (%), 2023 VS 2030
    Figure 29. Key Countries/Regions Smart Advertising Sales Value (%), (2019-2030)
    Figure 30. United States Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 31. United States Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 32. United States Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 33. Europe Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 34. Europe Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 35. Europe Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 36. China Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 37. China Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 38. China Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 39. Japan Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 40. Japan Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 41. Japan Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 42. South Korea Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 43. South Korea Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 44. South Korea Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 45. Southeast Asia Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 46. Southeast Asia Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 47. Southeast Asia Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 48. India Smart Advertising Sales Value, (2019-2030) & (US$ Million)
    Figure 49. India Smart Advertising Sales Value by Type (%), 2023 VS 2030
    Figure 50. India Smart Advertising Sales Value by Application (%), 2023 VS 2030
    Figure 51. Smart Advertising Industrial Chain
    Figure 52. Smart Advertising Manufacturing Cost Structure
    Figure 53. Channels of Distribution (Direct Sales, and Distribution)
    Figure 54. Bottom-up and Top-down Approaches for This Report
    Figure 55. Data Triangulation

Description

Smart advertising is rapidly gaining popularity and is emerging as one of the most preferred forms of advertising for enterprises across multiple industry verticals such as automotive, gaming, entertainment, consumer goods, and electronics. Compared to other conventional forms of advertising, smart advertising enables marketers to effectively target audience based on multiple attributes related to interests, age, and location, among others, thereby increasing user engagement. Smart advertising combines three technologies: immersive media, device motion, and AI, which work together to help companies initiate and improve their customer engagement and help advertisers to drive consumers to the company’s special promotion page or an online store, among other things. Smart advertisement dynamically reacts to its environment by receiving and sending data over an information network and plays a significant role in inciting consumer interest and increasing the conversion rate for the company.

The global market for Smart Advertising was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.

North American market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Europe market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global key companies of Smart Advertising include Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City and Changing Environments, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.

Report Scope
This report aims to provide a comprehensive presentation of the global market for Smart Advertising, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Smart Advertising by region & country, by Type, and by Application.

The Smart Advertising market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Advertising.

Market Segmentation