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Global DSP (Demand-Side Platform) Market Report, History and Forecast 2018-2029, Breakdown Data by Companies, Key Regions, Types and Application

Industry: Service & Software

Published: 2023-05-26

Pages: 112 Pages

Report ld: 1215855

Description
Table of Contents
Table of Figures
PDF Download

Description
Table of Contents
Table of Figures
PDF Download

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

DSP (Demand-Side Platform) report published by QYResearch reveals that COVID-19 and Russia-Ukraine War impacted the market dually in 2022. Global DSP (Demand-Side Platform) market is projected to reach US$ 44550 million in 2029, increasing from US$ 10970 million in 2022, with the CAGR of 21.9% during the period of 2023 to 2029. Demand from Retail and Automotive are the major drivers for the industry.

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global DSP (Demand-Side Platform) market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

Companies, Type, Application and Regions Listed in the Report:
By Company
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc

Segment by Type
RTB
PPB

Segment by Application
Retail
Automotive
Financial
Telecom
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries

Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia

Latin America
Mexico
Brazil

Middle East & Africa
Turkey
Saudi Arabia
UAE

Each chapter of the report provides detailed information for readers to understand the DSP (Demand-Side Platform) market further:
Chapter 1: Global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029).
Chapter 2: Product Types and Revenue analysis of Each Type in North America, Europe, Asia-Pacific, Latin America, Middle East and Africa from 2018 to 2023.
Chapter 3: Product Application and Revenue analysis of Each Application in North America, Europe, Asia-Pacific, Latin America, Middle East and Africa from 2018 to 2023.
Chapter 4: Company Competition Status, Detailed analysis of Product Name companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Companies’ Outline, covering company’s basic information, DSP (Demand-Side Platform) introduction, etc. DSP (Demand-Side Platform) Revenue and Gross Margin of each company as well as Recent Development are also contained in this part.
Chapter 6 to 10: Country Level analysis of North America, Europe, Asia-Pacific, Latin America, Middle East and Africa by revenue.
Chapter 11: Market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry.
Chapter 12: QYResearch’s Conclusions of DSP (Demand-Side Platform) market based on comprehensive survey.
Chapter 13: Methodology and Data Sources adopted by QYResearch.

 1 Market Overview of DSP (Demand-Side Platform)
    1.1 DSP (Demand-Side Platform) Market Overview
        1.1.1 DSP (Demand-Side Platform) Product Scope
        1.1.2 DSP (Demand-Side Platform) Market Status and Outlook
    1.2 Global DSP (Demand-Side Platform) Market Size Overview by Region 2018 VS 2022 VS 2029
    1.3 Global DSP (Demand-Side Platform) Market Size by Region (2018-2029)
    1.4 Global DSP (Demand-Side Platform) Historic Market Size by Region (2018-2023)
    1.5 Global DSP (Demand-Side Platform) Market Size Forecast by Region (2024-2029)
    1.6 Key Regions, DSP (Demand-Side Platform) Market Size (2018-2029)
        1.6.1 North America DSP (Demand-Side Platform) Market Size (2018-2029)
        1.6.2 Europe DSP (Demand-Side Platform) Market Size (2018-2029)
        1.6.3 Asia-Pacific DSP (Demand-Side Platform) Market Size (2018-2029)
        1.6.4 Latin America DSP (Demand-Side Platform) Market Size (2018-2029)
        1.6.5 Middle East & Africa DSP (Demand-Side Platform) Market Size (2018-2029)

 2 DSP (Demand-Side Platform) Market by Type
    2.1 Introduction
        2.1.1 RTB
        2.1.2 PPB
    2.2 Global DSP (Demand-Side Platform) Market Size by Type: 2018 VS 2022 VS 2029
        2.2.1 Global DSP (Demand-Side Platform) Historic Market Size by Type (2018-2023)
        2.2.2 Global DSP (Demand-Side Platform) Forecasted Market Size by Type (2024-2029)
    2.3 Key Regions Market Size by Type
        2.3.1 North America DSP (Demand-Side Platform) Revenue Breakdown by Type (2018-2029)
        2.3.2 Europe DSP (Demand-Side Platform) Revenue Breakdown by Type (2018-2029)
        2.3.3 Asia-Pacific DSP (Demand-Side Platform) Revenue Breakdown by Type (2018-2029)
        2.3.4 Latin America DSP (Demand-Side Platform) Revenue Breakdown by Type (2018-2029)
        2.3.5 Middle East and Africa DSP (Demand-Side Platform) Revenue Breakdown by Type (2018-2029)

 3 DSP (Demand-Side Platform) Market Overview by Application
    3.1 Introduction
        3.1.1 Retail
        3.1.2 Automotive
        3.1.3 Financial
        3.1.4 Telecom
        3.1.5 Others
    3.2 Global DSP (Demand-Side Platform) Market Size by Application: 2018 VS 2022 VS 2029
        3.2.1 Global DSP (Demand-Side Platform) Historic Market Size by Application (2018-2023)
        3.2.2 Global DSP (Demand-Side Platform) Forecasted Market Size by Application (2024-2029)
    3.3 Key Regions Market Size by Application
        3.3.1 North America DSP (Demand-Side Platform) Revenue Breakdown by Application (2018-2029)
        3.3.2 Europe DSP (Demand-Side Platform) Revenue Breakdown by Application (2018-2029)
        3.3.3 Asia-Pacific DSP (Demand-Side Platform) Revenue Breakdown by Application (2018-2029)
        3.3.4 Latin America DSP (Demand-Side Platform) Revenue Breakdown by Application (2018-2029)
        3.3.5 Middle East and Africa DSP (Demand-Side Platform) Revenue Breakdown by Application (2018-2029)

 4 DSP (Demand-Side Platform) Competition Analysis by Players
    4.1 Global DSP (Demand-Side Platform) Market Size by Players (2018-2023)
    4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in DSP (Demand-Side Platform) as of 2022)
    4.3 Date of Key Players Enter into DSP (Demand-Side Platform) Market
    4.4 Global Top Players DSP (Demand-Side Platform) Headquarters and Area Served
    4.5 Key Players DSP (Demand-Side Platform) Product Solution and Service
    4.6 Competitive Status
        4.6.1 DSP (Demand-Side Platform) Market Concentration Rate
        4.6.2 Mergers & Acquisitions, Expansion Plans

 5 Company (Top Players) Profiles
    5.1 Criteo
        5.1.1 Criteo Profile
        5.1.2 Criteo Main Business
        5.1.3 Criteo DSP (Demand-Side Platform) Products, Services and Solutions
        5.1.4 Criteo DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.1.5 Criteo Recent Developments
    5.2 Double Click (Google)
        5.2.1 Double Click (Google) Profile
        5.2.2 Double Click (Google) Main Business
        5.2.3 Double Click (Google) DSP (Demand-Side Platform) Products, Services and Solutions
        5.2.4 Double Click (Google) DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.2.5 Double Click (Google) Recent Developments
    5.3 Facebook Ads Manager
        5.3.1 Facebook Ads Manager Profile
        5.3.2 Facebook Ads Manager Main Business
        5.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Products, Services and Solutions
        5.3.4 Facebook Ads Manager DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.3.5 Adobe Recent Developments
    5.4 Adobe
        5.4.1 Adobe Profile
        5.4.2 Adobe Main Business
        5.4.3 Adobe DSP (Demand-Side Platform) Products, Services and Solutions
        5.4.4 Adobe DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.4.5 Adobe Recent Developments
    5.5 Trade Desk
        5.5.1 Trade Desk Profile
        5.5.2 Trade Desk Main Business
        5.5.3 Trade Desk DSP (Demand-Side Platform) Products, Services and Solutions
        5.5.4 Trade Desk DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.5.5 Trade Desk Recent Developments
    5.6 Amazon (AAP)
        5.6.1 Amazon (AAP) Profile
        5.6.2 Amazon (AAP) Main Business
        5.6.3 Amazon (AAP) DSP (Demand-Side Platform) Products, Services and Solutions
        5.6.4 Amazon (AAP) DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.6.5 Amazon (AAP) Recent Developments
    5.7 Appnexus
        5.7.1 Appnexus Profile
        5.7.2 Appnexus Main Business
        5.7.3 Appnexus DSP (Demand-Side Platform) Products, Services and Solutions
        5.7.4 Appnexus DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.7.5 Appnexus Recent Developments
    5.8 Roku
        5.8.1 Roku Profile
        5.8.2 Roku Main Business
        5.8.3 Roku DSP (Demand-Side Platform) Products, Services and Solutions
        5.8.4 Roku DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.8.5 Roku Recent Developments
    5.9 Mediamath
        5.9.1 Mediamath Profile
        5.9.2 Mediamath Main Business
        5.9.3 Mediamath DSP (Demand-Side Platform) Products, Services and Solutions
        5.9.4 Mediamath DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.9.5 Mediamath Recent Developments
    5.10 SocioMatic
        5.10.1 SocioMatic Profile
        5.10.2 SocioMatic Main Business
        5.10.3 SocioMatic DSP (Demand-Side Platform) Products, Services and Solutions
        5.10.4 SocioMatic DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.10.5 SocioMatic Recent Developments
    5.11 Zeta Global
        5.11.1 Zeta Global Profile
        5.11.2 Zeta Global Main Business
        5.11.3 Zeta Global DSP (Demand-Side Platform) Products, Services and Solutions
        5.11.4 Zeta Global DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.11.5 Zeta Global Recent Developments
    5.12 Verizon Media
        5.12.1 Verizon Media Profile
        5.12.2 Verizon Media Main Business
        5.12.3 Verizon Media DSP (Demand-Side Platform) Products, Services and Solutions
        5.12.4 Verizon Media DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.12.5 Verizon Media Recent Developments
    5.13 AdForm
        5.13.1 AdForm Profile
        5.13.2 AdForm Main Business
        5.13.3 AdForm DSP (Demand-Side Platform) Products, Services and Solutions
        5.13.4 AdForm DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.13.5 AdForm Recent Developments
    5.14 Amobee
        5.14.1 Amobee Profile
        5.14.2 Amobee Main Business
        5.14.3 Amobee DSP (Demand-Side Platform) Products, Services and Solutions
        5.14.4 Amobee DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.14.5 Amobee Recent Developments
    5.15 Centro Inc
        5.15.1 Centro Inc Profile
        5.15.2 Centro Inc Main Business
        5.15.3 Centro Inc DSP (Demand-Side Platform) Products, Services and Solutions
        5.15.4 Centro Inc DSP (Demand-Side Platform) Revenue (US$ Million) & (2018-2023)
        5.15.5 Centro Inc Recent Developments

 6 North America
    6.1 North America DSP (Demand-Side Platform) Market Size by Country (2018-2029)
    6.2 U.S.
    6.3 Canada

 7 Europe
    7.1 Europe DSP (Demand-Side Platform) Market Size by Country (2018-2029)
    7.2 Germany
    7.3 France
    7.4 U.K.
    7.5 Italy
    7.6 Russia
    7.7 Nordic Countries
    7.8 Rest of Europe

 8 Asia-Pacific
    8.1 Asia-Pacific DSP (Demand-Side Platform) Market Size by Region (2018-2029)
    8.2 China
    8.3 Japan
    8.4 South Korea
    8.5 Southeast Asia
    8.6 India
    8.7 Australia
    8.8 Rest of Asia-Pacific

 9 Latin America
    9.1 Latin America DSP (Demand-Side Platform) Market Size by Country (2018-2029)
    9.2 Mexico
    9.3 Brazil
    9.4 Rest of Latin America

 10 Middle East & Africa
    10.1 Middle East & Africa DSP (Demand-Side Platform) Market Size by Country (2018-2029)
    10.2 Turkey
    10.3 Saudi Arabia
    10.4 UAE
    10.5 Rest of Middle East & Africa

 11 DSP (Demand-Side Platform) Market Dynamics
    11.1 DSP (Demand-Side Platform) Industry Trends
    11.2 DSP (Demand-Side Platform) Market Drivers
    11.3 DSP (Demand-Side Platform) Market Challenges
    11.4 DSP (Demand-Side Platform) Market Restraints

 12 Research Finding /Conclusion

 13 Methodology and Data Source
    13.1 Methodology/Research Approach
        13.1.1 Research Programs/Design
        13.1.2 Market Size Estimation
        13.1.3 Market Breakdown and Data Triangulation
    13.2 Data Source
        13.2.1 Secondary Sources
        13.2.2 Primary Sources
    13.3 Disclaimer
    13.4 Author List

List of Tables
    Table 1. Global Market DSP (Demand-Side Platform) Market Size (US$ Million) Comparison by Region 2018 VS 2022 VS 2029
    Table 2. Global DSP (Demand-Side Platform) Market Size by Region (2018-2023) & (US$ Million)
    Table 3. Global DSP (Demand-Side Platform) Market Size Share by Region (2018-2023)
    Table 4. Global DSP (Demand-Side Platform) Forecasted Market Size by Region (2024-2029) & (US$ Million)
    Table 5. Global DSP (Demand-Side Platform) Forecasted Market Size Share by Region (2024-2029)
    Table 6. Global DSP (Demand-Side Platform) Market Size (US$ Million) by Type: 2018 VS 2022 VS 2029
    Table 7. Global DSP (Demand-Side Platform) Market Size by Type (2018-2023) & (US$ Million)
    Table 8. Global DSP (Demand-Side Platform) Revenue Market Share by Type (2018-2023)
    Table 9. Global DSP (Demand-Side Platform) Forecasted Market Size by Type (2024-2029) & (US$ Million)
    Table 10. Global DSP (Demand-Side Platform) Revenue Market Share by Type (2024-2029)
    Table 11. North America DSP (Demand-Side Platform) Revenue by Type (2018-2023) & (US$ Million)
    Table 12. North America DSP (Demand-Side Platform) Revenue by Type (2024-2029) & (US$ Million)
    Table 13. Europe DSP (Demand-Side Platform) Revenue by Type (2018-2023) & (US$ Million)
    Table 14. Europe DSP (Demand-Side Platform) Revenue by Type (2024-2029) & (US$ Million)
    Table 15. Asia-Pacific DSP (Demand-Side Platform) Revenue by Type (2018-2023) & (US$ Million)
    Table 16. Asia-Pacific DSP (Demand-Side Platform) Revenue by Type (2024-2029) & (US$ Million)
    Table 17. Latin America DSP (Demand-Side Platform) Revenue by Type (2018-2023) & (US$ Million)
    Table 18. Latin America DSP (Demand-Side Platform) Revenue by Type (2024-2029) & (US$ Million)
    Table 19. Middle East and Africa DSP (Demand-Side Platform) Revenue by Type (2018-2023) & (US$ Million)
    Table 20. Middle East and Africa DSP (Demand-Side Platform) Revenue by Type (2024-2029) & (US$ Million)
    Table 21. Global DSP (Demand-Side Platform) Market Size (US$ Million) by Application: 2018 VS 2022 VS 2029
    Table 22. Global DSP (Demand-Side Platform) Market Size by Application (2018-2023) & (US$ Million)
    Table 23. Global DSP (Demand-Side Platform) Revenue Market Share by Application (2018-2023)
    Table 24. Global DSP (Demand-Side Platform) Forecasted Market Size by Application (2024-2029) & (US$ Million)
    Table 25. Global DSP (Demand-Side Platform) Revenue Market Share by Application (2024-2029)
    Table 26. North America DSP (Demand-Side Platform) Revenue by Application (2018-2023) & (US$ Million)
    Table 27. North America DSP (Demand-Side Platform) Revenue by Application (2024-2029) & (US$ Million)
    Table 28. Europe DSP (Demand-Side Platform) Revenue by Application (2018-2023) & (US$ Million)
    Table 29. Europe DSP (Demand-Side Platform) Revenue by Application (2024-2029) & (US$ Million)
    Table 30. Asia-Pacific DSP (Demand-Side Platform) Revenue by Application (2018-2023) & (US$ Million)
    Table 31. Asia-Pacific DSP (Demand-Side Platform) Revenue by Application (2024-2029) & (US$ Million)
    Table 32. Latin America DSP (Demand-Side Platform) Revenue by Application (2018-2023) & (US$ Million)
    Table 33. Latin America DSP (Demand-Side Platform) Revenue by Application (2024-2029) & (US$ Million)
    Table 34. Middle East and Africa DSP (Demand-Side Platform) Revenue by Application (2018-2023) & (US$ Million)
    Table 35. Middle East and Africa DSP (Demand-Side Platform) Revenue by Application (2024-2029) & (US$ Million)
    Table 36. Global DSP (Demand-Side Platform) Revenue (US$ Million) by Players (2018-2023)
    Table 37. Global DSP (Demand-Side Platform) Revenue Market Share by Players (2018-2023)
    Table 38. Global Top Players Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in DSP (Demand-Side Platform) as of 2022)
    Table 39. Date of Key Players Enter into DSP (Demand-Side Platform) Market
    Table 40. Global DSP (Demand-Side Platform) Key Players Headquarters and Area Served
    Table 41. DSP (Demand-Side Platform) Product Solution and Service
    Table 42. Global DSP (Demand-Side Platform) Players Market Concentration Ratio (CR5 and HHI)
    Table 43. Mergers & Acquisitions, Expansion Plans
    Table 44. Criteo Basic Information List
    Table 45. Criteo Description and Business Overview
    Table 46. Criteo DSP (Demand-Side Platform) Products, Services and Solutions
    Table 47. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Criteo (2018-2023)
    Table 48. Criteo Recent Developments
    Table 49. Double Click (Google) Basic Information List
    Table 50. Double Click (Google) Description and Business Overview
    Table 51. Double Click (Google) DSP (Demand-Side Platform) Products, Services and Solutions
    Table 52. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Double Click (Google) (2018-2023)
    Table 53. Double Click (Google) Recent Developments
    Table 54. Facebook Ads Manager Basic Information List
    Table 55. Facebook Ads Manager Description and Business Overview
    Table 56. Facebook Ads Manager DSP (Demand-Side Platform) Products, Services and Solutions
    Table 57. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Facebook Ads Manager (2018-2023)
    Table 58. Facebook Ads Manager Recent Developments
    Table 59. Adobe Basic Information List
    Table 60. Adobe Description and Business Overview
    Table 61. Adobe DSP (Demand-Side Platform) Products, Services and Solutions
    Table 62. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Adobe (2018-2023)
    Table 63. Adobe Recent Developments
    Table 64. Trade Desk Basic Information List
    Table 65. Trade Desk Description and Business Overview
    Table 66. Trade Desk DSP (Demand-Side Platform) Products, Services and Solutions
    Table 67. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Trade Desk (2018-2023)
    Table 68. Trade Desk Recent Developments
    Table 69. Amazon (AAP) Basic Information List
    Table 70. Amazon (AAP) Description and Business Overview
    Table 71. Amazon (AAP) DSP (Demand-Side Platform) Products, Services and Solutions
    Table 72. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Amazon (AAP) (2018-2023)
    Table 73. Amazon (AAP) Recent Developments
    Table 74. Appnexus Basic Information List
    Table 75. Appnexus Description and Business Overview
    Table 76. Appnexus DSP (Demand-Side Platform) Products, Services and Solutions
    Table 77. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Appnexus (2018-2023)
    Table 78. Appnexus Recent Developments
    Table 79. Roku Basic Information List
    Table 80. Roku Description and Business Overview
    Table 81. Roku DSP (Demand-Side Platform) Products, Services and Solutions
    Table 82. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Roku (2018-2023)
    Table 83. Roku Recent Developments
    Table 84. Mediamath Basic Information List
    Table 85. Mediamath Description and Business Overview
    Table 86. Mediamath DSP (Demand-Side Platform) Products, Services and Solutions
    Table 87. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Mediamath (2018-2023)
    Table 88. Mediamath Recent Developments
    Table 89. SocioMatic Basic Information List
    Table 90. SocioMatic Description and Business Overview
    Table 91. SocioMatic DSP (Demand-Side Platform) Products, Services and Solutions
    Table 92. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of SocioMatic (2018-2023)
    Table 93. SocioMatic Recent Developments
    Table 94. Zeta Global Basic Information List
    Table 95. Zeta Global Description and Business Overview
    Table 96. Zeta Global DSP (Demand-Side Platform) Products, Services and Solutions
    Table 97. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Zeta Global (2018-2023)
    Table 98. Zeta Global Recent Developments
    Table 99. Verizon Media Basic Information List
    Table 100. Verizon Media Description and Business Overview
    Table 101. Verizon Media DSP (Demand-Side Platform) Products, Services and Solutions
    Table 102. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Verizon Media (2018-2023)
    Table 103. Verizon Media Recent Developments
    Table 104. AdForm Basic Information List
    Table 105. AdForm Description and Business Overview
    Table 106. AdForm DSP (Demand-Side Platform) Products, Services and Solutions
    Table 107. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of AdForm (2018-2023)
    Table 108. AdForm Recent Developments
    Table 109. Amobee Basic Information List
    Table 110. Amobee Description and Business Overview
    Table 111. Amobee DSP (Demand-Side Platform) Products, Services and Solutions
    Table 112. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Amobee (2018-2023)
    Table 113. Amobee Recent Developments
    Table 114. Centro Inc Basic Information List
    Table 115. Centro Inc Description and Business Overview
    Table 116. Centro Inc DSP (Demand-Side Platform) Products, Services and Solutions
    Table 117. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Centro Inc (2018-2023)
    Table 118. Centro Inc Recent Developments
    Table 119. North America DSP (Demand-Side Platform) Market Size by Country (2018-2023) & (US$ Million)
    Table 120. North America DSP (Demand-Side Platform) Market Size by Country (2024-2029) & (US$ Million)
    Table 121. Europe DSP (Demand-Side Platform) Market Size by Country (2018-2023) & (US$ Million)
    Table 122. Europe DSP (Demand-Side Platform) Market Size by Country (2024-2029) & (US$ Million)
    Table 123. Asia-Pacific DSP (Demand-Side Platform) Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 124. Asia-Pacific DSP (Demand-Side Platform) Market Size by Region (2018-2023) & (US$ Million)
    Table 125. Asia-Pacific DSP (Demand-Side Platform) Market Size by Region (2024-2029) & (US$ Million)
    Table 126. Asia-Pacific DSP (Demand-Side Platform) Market Share by Region (2018-2023)
    Table 127. Asia-Pacific DSP (Demand-Side Platform) Market Share by Region (2024-2029)
    Table 128. Latin America DSP (Demand-Side Platform) Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 129. Latin America DSP (Demand-Side Platform) Market Size by Country (2018-2023) & (US$ Million)
    Table 130. Latin America DSP (Demand-Side Platform) Market Size by Country (2024-2029) & (US$ Million)
    Table 131. Middle East & Africa DSP (Demand-Side Platform) Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029
    Table 132. Middle East & Africa DSP (Demand-Side Platform) Market Size by Country (2018-2023) & (US$ Million)
    Table 133. Middle East & Africa DSP (Demand-Side Platform) Market Size by Country (2024-2029) & (US$ Million)
    Table 134. DSP (Demand-Side Platform) Market Trends
    Table 135. DSP (Demand-Side Platform) Market Drivers
    Table 136. DSP (Demand-Side Platform) Market Challenges
    Table 137. DSP (Demand-Side Platform) Market Restraints
    Table 138. Research Programs/Design for This Report
    Table 139. Key Data Information from Secondary Sources
    Table 140. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global DSP (Demand-Side Platform) Market Size Year-over-Year 2018-2029 & (US$ Million)
    Figure 2. Global DSP (Demand-Side Platform) Market Size (US$ Million), 2018 VS 2022 VS 2029
    Figure 3. Global DSP (Demand-Side Platform) Market Share by Regions: 2022 VS 2029
    Figure 4. Global DSP (Demand-Side Platform) Forecasted Market Size Share by Region (2024-2029)
    Figure 5. North America DSP (Demand-Side Platform) Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 6. Europe DSP (Demand-Side Platform) Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 7. Asia-Pacific DSP (Demand-Side Platform) Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 8. Latin America DSP (Demand-Side Platform) Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 9. Middle East & Africa DSP (Demand-Side Platform) Market Size Growth Rate (2018-2029) & (US$ Million)
    Figure 10. Product Picture of RTB
    Figure 11. Global RTB Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 12. Product Picture of PPB
    Figure 13. Global PPB Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 14. Global DSP (Demand-Side Platform) Market Size Share by Type:  2022 & 2029
    Figure 15. North America DSP (Demand-Side Platform) Revenue Market Share by Type (2018-2029)
    Figure 16. Europe DSP (Demand-Side Platform) Revenue Market Share by Type (2018-2029)
    Figure 17. Asia-Pacific DSP (Demand-Side Platform) Revenue Market Share by Type (2018-2029)
    Figure 18. Latin America DSP (Demand-Side Platform) Revenue Market Share by Type (2018-2029)
    Figure 19. Middle East and Africa DSP (Demand-Side Platform) Revenue Market Share by Type (2018-2029)
    Figure 20. Retail Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 21. Automotive Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 22. Financial Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 23. Telecom Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 24. Others Market Size (US$ Million) & YoY Growth (2018-2029)
    Figure 25. Global DSP (Demand-Side Platform) Market Size Share by Application: 2022 & 2029
    Figure 26. North America DSP (Demand-Side Platform) Revenue Market Share by Application (2018-2029)
    Figure 27. Europe DSP (Demand-Side Platform) Revenue Market Share by Application (2018-2029)
    Figure 28. Asia-Pacific DSP (Demand-Side Platform) Revenue Market Share by Application (2018-2029)
    Figure 29. Latin America DSP (Demand-Side Platform) Revenue Market Share by Application (2018-2029)
    Figure 30. Middle East and Africa DSP (Demand-Side Platform) Revenue Market Share by Application (2018-2029)
    Figure 31. DSP (Demand-Side Platform) Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2018 VS 2022
    Figure 32. Global Top 5 and Top 10 Players DSP (Demand-Side Platform) Market Share in 2022
    Figure 33. North America DSP (Demand-Side Platform) Market Share by Country (2018-2029)
    Figure 34. U.S. DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 35. Canada DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 36. Germany DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 37. France DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 38. U.K. DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 39. Italy DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 40. Russia DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 41. Nordic Countries DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 42. Asia-Pacific DSP (Demand-Side Platform) Market Share by Region (2018-2029)
    Figure 43. China DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 44. Japan DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 45. South Korea DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 46. Southeast Asia DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 47. India DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 48. Australia DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 49. Latin America DSP (Demand-Side Platform) Market Share by Country (2018-2029)
    Figure 50. Mexico DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 51. Brazil DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 52. Middle East & Africa DSP (Demand-Side Platform) Market Share by Country (2018-2029)
    Figure 53. Turkey DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 54. Saudi Arabia DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 55. UAE DSP (Demand-Side Platform) Market Size (2018-2029) & (US$ Million)
    Figure 56. Bottom-up and Top-down Approaches for This Report

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

DSP (Demand-Side Platform) report published by QYResearch reveals that COVID-19 and Russia-Ukraine War impacted the market dually in 2022. Global DSP (Demand-Side Platform) market is projected to reach US$ 44550 million in 2029, increasing from US$ 10970 million in 2022, with the CAGR of 21.9% during the period of 2023 to 2029. Demand from Retail and Automotive are the major drivers for the industry.

Segment by Type
RTB
PPB

Segment by Application
Retail
Automotive
Financial
Telecom
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries

Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia

Latin America
Mexico
Brazil

Middle East & Africa
Turkey
Saudi Arabia
UAE

Industry: Service & Software

Published: 2023-05-26

Pages: 112 Pages

Report ld: 1215855

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